New format Popbitch email out today

The fab weekly celebrity email from Popbitch broke the mould this morning with a new-look, one-off Eurovision Special edition. Deluxe run the back-end systems and general tech behind the site and the mailout, as well as the new (and still relatively secret) online station Radio Popbitch.

The mailout was sent using the new digital publishing platform from Ceros Media - take a read here. Their system briefly suffered from a bandwidth problem when the mail was sent, so we're guessing that this is probably the biggest mailout they have been involved with, but everything seems fine now the dust has settled.

Next week the Popbitch mail will revert to the original style, but there may be some more one-off specials in future.

Deluxe Corporation (in conjunction with aysabtu) send around 400,000 emails each and every week to Popbitch subscribers, probably the biggest opt-in mailing list in the UK.

Contact us for more details.